Stone Street, Cairo

Spaceagency developed a unique branding, wayfinding and signage scheme that is based on the unique architectural and spatial characteristics.

Developed by Phase 3 Architects, Stone Street will be stretching 1.7km and be one of the longest commercial promenades in Egypt. Stone Street will include 12 discreet public spaces with a sense of civic-ness and activated pedestrian participation for future culture and communities. Stone Street consists of 12 office blocks, a flagship department store, two fine-dining blocks, a theatre, a complex of 16 cinemas, a 400-keys hotel and serviced apartment. An unobstructed pedestrian promenade stretches from one end to the other and offers a unique outdoor experience for the car-afflicted inhabitants of Cairo.

Analysis of architectural formal characteristics

Developing patterns and icons out of characteristic forms